---
title: Optimized Last-Mile Execution and AI-Driven Retail Intelligence | Bizom
description: Bausch + Lomb India leverages AI-driven infrastructure to enhance vision care distribution, ensuring product availability and efficient execution across a vast network of retailers and distributors.
---

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# Tomorrow’s vision care leaders are building execution infrastructure today. Bausch + Lomb India already has.

In a prescription category, the consumer walks in knowing exactly what they want. What determines whether they leave with your product is execution. Stock availability. Reorder speed. Distributor reliability. Field intelligence.

At 14,000+ opticians and pharmacies, B+L India built the system to get this right. Consistently. At scale. Powered by AI.

Video player - Screenshot1 - Click to play video

Erasing the Analog Gap

**Sustained performance at scale in Bausch + Lomb India**

14K+

Opticians and pharmacies on one connected system

96%

Orders placed digitally - zero manual errors

91%

Distributor orders auto-generated digitally

100%

Field team on SFA · Full compliance · Full visibility

### Enter your email to access the technical rollout B+L used to bypass distributor blind spots and transition to an Agentic RTM.

![Screenshot 2026-05-18 221239 - Edited](https://ri.bizom.com/hs-fs/hubfs/Screenshot%202026-05-18%20221239%20-%20Edited.png?width=1080&height=2130&name=Screenshot%202026-05-18%20221239%20-%20Edited.png "Screenshot 2026-05-18 221239 - Edited")

### Built for India. Relevant everywhere vision care is distributed at scale.

- As AI investments mature, the bottleneck shifts to how quickly decisions translate across distributors, field teams, and stores. Bizom has supported B+L India and global enterprise teams in building RTM systems that turn these investments into consistent execution on the ground.
- Vision care distribution across regions operates with similar complexity -fragmented retail, high SKU depth, and multi-tier fulfilment. The system built in India is designed for this structure and is ready to be deployed across markets.

# The Journey

### 2023

**Establish direct visibility**  
Retailers onboarded to digital ordering, removing dependency on manual channels  
**Unlocked:** Direct access to retailer demand across the network

### 2024

**Connect execution layers**  
Field teams on SFA, distributors on DMS with auto-replenishment  
**Unlocked:** Continuous data flow across retailer, field, and distributor 

### 2025

**Enable real-time decisions**  
Self-serve analytics and unified financial visibility  
**Unlocked:** Ability to act on current performance, not past reports 

### 2026

**Introduce predictive execution**  
AI models surface risk and guide actions at the outlet level  
**Unlocked:** Movement from reactive management to proactive control 

### An unified platform. Four capabilities. One source of truth.

### The Retailer App

Direct digital ordering for opticians and pharmacies. Automated scheme benefits. Real-time order tracking. The brand's first direct commercial relationship with every outlet.

### Sales Force Automation

Optimised beat plans built on live outlet data. In-call guidance. Real-time manager visibility. Field reps shifted from order collection to active market intelligence.

### Distributor Management

Live inventory visibility across 70+ distributors. Auto replenishment orders based on actual outlet demand. Claims computed and settled automatically.

### Analytics

Self-serve dashboards for every level of leadership. No reporting backlog. No analyst dependency. The AI-powered assistant surfaces root cause before anyone has to ask.

# Real Intelligence (RI) acts before the moment passes.

- RI unites AI-driven analysis, human intuition, and deep industry expertise to guide decisions with context. By continuously analyzing network behavior, it pushes proactive counter-strategies to field reps, securing shelf space before revenue leaks.

[Learn More](https://ri.bizom.com/bauschlomb-partnership#Connect)

![Untitled design (7)-1](https://ri.bizom.com/hs-fs/hubfs/Untitled%20design%20(7)-1.png?width=1477&height=758&name=Untitled%20design%20(7)-1.png "Untitled design (7)-1")

## First in Market, RI Based Agentic Systems

### Detect

RI Summarisation Agents track outlet behaviour across orders, basket mix, SKUs, visits, payments, and schemes, surfacing shifts instantly, in plain language, to those who need to act.

### Score

Every outlet receives a health score. 0 to 100. Refreshed daily. Seven behavioural signals. One clear status.

### Act

Databot identifies the root cause. AI recommends the counter-strategy. The action is pushed to SFA and, where appropriate, directly to the retailer app.

What We Cover

## One conversation. A clear picture of your market needs.

### RTM Structure Analysis

Discover how your distribution structure performs today and where precision typically breaks down in your market

### AI-Led Execution Framework

Learn how Real Intelligence agents apply to your specific optician network and what deployment realistically requires from you

### Deployment Roadmap Review

See how the B&L India system connects to your global RTM agenda and what an 8-week go-live path looks like

## The RI Agents in Practice

### Summarisation Agents

Daily highlights. Essential actions. The noise removed so teams act on what matters.

### Information Agents

Any question about outlet, SKU, distributor, or region. Answered in real time. No query language required.

### Task Planning Agents

Routes, coverage priorities, SKU focus updated dynamically based on what the data shows.

### Audit Agents

Merchandising compliance, planogram adherence, and asset placement validated through image intelligence. No separate visit required.

## Customer Testimonials

*Bizom brought transparency across our distribution. That allowed us to deliver more consistently, stabilise pricing, and drive growth in both value and volume.*

- **Managing Director, Bausch + Lomb India, SAARC**

*In this category, the ability to deliver faster determines who wins. With Bizom, we built a system that supports every stakeholder in the chain and makes that speed achievable.*

-** Head of Supply Chain, ****Bausch + Lomb India**

*The app offers comfort to retailers, allowing them to place orders at any time of day, without the need for an operator, with delivery occurring the next day.*

- **Manager, Distribution & Sales Automation, Bausch + Lomb India**

[Talk to Our Team ](https://ri.bizom.com/bauschlomb-partnership#Connect)

Shaping the Future of RTM

## Bizom is Industry’s Deepest Retail Network

###### For over a decade of operations on the toughest grounds in the world, Bizom has built the largest connected network of retailers, distributors, and sales teams. The deepest signal layer in the industry. Data and intel others simply do not have.

300K+

channel partners

35+

countries

30B+

Annual GMV

10M+

retailers

###### Trusted by 750+ Brands Globally

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# The conversation your market needs is already happening inside B+L. This is how it starts for you.

The B+L India team built this system while running a market. They did not pause operations to transform them. What they have now is available to your market as a starting point.

Connect with our team for a 45-minute teardown of your distribution model, your field force, and your next stage.

### B+L Partnership