2023
Establish direct visibility
Retailers onboarded to digital ordering, removing dependency on manual channels
Unlocked: Direct access to retailer demand across the network
Tomorrow’s vision care leaders are building execution infrastructure today. Bausch + Lomb India already has.
In a prescription category, the consumer walks in knowing exactly what they want. What determines whether they leave with your product is execution. Stock availability. Reorder speed. Distributor reliability. Field intelligence.
At 14,000+ opticians and pharmacies, B+L India built the system to get this right. Consistently. At scale. Powered by AI.
The Architecture of Foresight
Shaping the Future of RTM
Bizom is Industry’s Deepest Retail Network
For over a decade of operations on the toughest grounds in the world, Bizom has built the largest connected network of retailers, distributors, and sales teams. The deepest signal layer in the industry. Data and intel others simply do not have.
300K+
channel partners
35+
countries
30B+
Annual GMV
10M+
retailers
Sustained performance at scale in Bausch + Lomb India
14K+
Opticians and pharmacies on one connected system
96%
Orders placed digitally - zero manual errors
91%
Distributor orders auto-generated by AI
100%
Field team on SFA · Full compliance · Full visibility
Erasing the Analog Gap
Built for India. Relevant everywhere vision care is distributed at scale.
- As AI investments mature, the bottleneck shifts to how quickly decisions translate across distributors, field teams, and stores. Bizom has supported B+L India and global enterprise teams in building RTM systems that turn these investments into consistent execution on the ground.
- Vision care distribution across regions operates with similar complexity -fragmented retail, high SKU depth, and multi-tier fulfilment. The system built in India is designed for this structure and is ready to be deployed across markets.
The Journey
2024
Connect execution layers
Field teams on SFA, distributors on DMS with auto-replenishment
Unlocked: Continuous data flow across retailer, field, and distributor
Field teams on SFA, distributors on DMS with auto-replenishment
Unlocked: Continuous data flow across retailer, field, and distributor
2025
Enable real-time decisions
Self-serve analytics and unified financial visibility
Unlocked: Ability to act on current performance, not past reports
Self-serve analytics and unified financial visibility
Unlocked: Ability to act on current performance, not past reports
2026
Introduce predictive execution
AI models surface risk and guide actions at the outlet level
Unlocked: Movement from reactive management to proactive control
An unified platform. Four capabilities. One source of truth.
The Retailer App
Direct digital ordering for opticians and pharmacies. Automated scheme benefits. Real-time order tracking. The brand's first direct commercial relationship with every outlet.
Sales Force Automation
Optimised beat plans built on live outlet data. In-call guidance. Real-time manager visibility. Field reps shifted from order collection to active market intelligence.
Distributor Management
Live inventory visibility across 70+ distributors. Auto replenishment orders based on actual outlet demand. Claims computed and settled automatically.
Analytics
Self-serve dashboards for every level of leadership. No reporting backlog. No analyst dependency. The AI-powered assistant surfaces root cause before anyone has to ask.
Real Intelligence (RI) acts before the moment passes.
- RI unites AI-driven analysis, human intuition, and deep industry expertise to guide decisions with context. By continuously analyzing network behavior, it pushes proactive counter-strategies to field reps, securing shelf space before revenue leaks.
First in Market, RI Based Agentic Systems
Detect
RI Summarisation Agents track outlet behaviour across orders, basket mix, SKUs, visits, payments, and schemes, surfacing shifts instantly, in plain language, to those who need to act.
Score
Every outlet receives a health score. 0 to 100. Refreshed daily. Seven behavioural signals. One clear status.
Act
Databot identifies the root cause. AI recommends the counter-strategy. The action is pushed to SFA and, where appropriate, directly to the retailer app.
What We Cover
One conversation. A clear picture of your market needs.
RTM Structure Analysis
Discover how your distribution structure performs today and where precision typically breaks down in your market
AI-Led Execution Framework
Learn how Real Intelligence agents apply to your specific optician network and what deployment realistically requires from you
Deployment Roadmap Review
See how the B&L India system connects to your global RTM agenda and what an 8-week go-live path looks like
The RI Agents in Practice
Summarisation Agents
Daily highlights. Essential actions. The noise removed so teams act on what matters.
Information Agents
Any question about outlet, SKU, distributor, or region. Answered in real time. No query language required.
Task Planning Agents
Routes, coverage priorities, SKU focus updated dynamically based on what the data shows.
Audit Agents
Merchandising compliance, planogram adherence, and asset placement validated through image intelligence. No separate visit required.
Customer Testimonials
Bizom brought transparency across our distribution. That allowed us to deliver more consistently, stabilise pricing, and drive growth in both value and volume.
- Managing Director, Bausch + Lomb India, SAARC
In this category, the ability to deliver faster determines who wins. With Bizom, we built a system that supports every stakeholder in the chain and makes that speed achievable.
- Head of Supply Chain, Bausch + Lomb India
The app offers comfort to retailers, allowing them to place orders at any time of day, without the need for an operator, with delivery occurring the next day.
- Manager, Distribution & Sales Automation, Bausch + Lomb India
Trusted by 750+ Brands Globally
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The conversation your market needs is already happening inside B+L. This is how it starts for you.
The B+L India team built this system while running a market. They did not pause operations to transform them. What they have now is available to your market as a starting point.
Connect with our team for a 45-minute teardown of your distribution model, your field force, and your next stage.