Brand & Beyond

MarketingTechnology1 episode

Welcome to The Brand & Beyond, your gateway to the untold stories of the brands we cater to. Born out of one of our many brainstorming sessions, this podcast series dives deep into the ethos, aspirations, and the behind-the-scenes efforts that make these brands stand out. Join us as we uncover the journeys, the challenges, and the triumphs, all seasoned with a touch of zestful humor. From the visionaries to the unsung heroes, get ready to meet the people who build the solid foundation of these remarkable brands. Tune in for an engaging blend of insights and laughter as we explore what...Show more

Latest episode

All Episodes

The Brand & Beyond Ep. 4 | PeeSafe

31 min 17 sec

In this episode of Brand & Beyond, I sit down with Ritesh Kumar, co-founder of PeeSafe, to explore the inspiring journey of this innovative brand. Discover how a personal incident led to the creation of a globally pioneering toilet seat sanitizer and how PeeSafe has expanded its product line to address women's hygiene needs. Ritesh shares insights into the challenges of penetrating the Indian market and competing with industry giants through a digital-first approach and product differentiation. We also discuss PeeSafe's partnership with the Indian Navy to enhance menstrual hygiene for female officers. Join us for an engaging conversation about innovation, market strategies, and the power of word-of-mouth in building a brand.

Play episode