Transforming Dairy Distribution
Increase in average sale per outlet
Increase in product lines sold per call
Growth in primary sales
Growth in secondary sales
Lactalis has positioned itself as a key player in the Malaysian dairy market following its acquisition of Nestlé’s chilled dairy business in 2019. This strategic move allowed Lactalis to quickly gain traction and become one of the country’s favorite brands in the chilled dairy segment, with its products now sold in over 50 countries globally. With a focus on operational efficiency and customer engagement Lactalis is aiming to deepen its roots in Malaysia, but there were some challenges that needed to be addressed first.
Challenges
- Distribution Challenges
- Lack of Real-time Data & Data Discrepancy
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As a multinational dairy enterprise, our client strives to grow its foothold in every key market and become a glorious player in the dairy market. While brand acquisition created a very strong product portfolio for the company, it also increased operational complications, making it difficult to track the efficiency of the distribution system.
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Lactalis Malaysia struggled with inaccurate and outdated data, which made it hard for them to make quick business decisions. They needed a better way to track and use their information effectively.
Partnership with bizom
VAN SALES IMPLEMENTATION
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Van Sales solution was implemented for the company’s entire sales team to help accomplish effective van sales operations.
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Real-time insights available on the Bizom platform helped the company in forecasting demand more efficiently. The company also reduced sales return in the Malaysian market by 25% thereby reducing wastage.
Screenshots of
Bizom's Sales Force Automation
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Phenomenal Outcomes
- 23% increase in Product Lines Sold Per Call. Bizom’s comprehensive retail analytics is also helping the company drive more strategic decisions and discover untapped market opportunities.
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29% increase in Average Drop Size & Average Sales Value Per Outlet in primary sales.The client also improved the Outlet-wise penetration, with a hawk-eyed view of Unique Billed Outlets and target achievements. As a result, the company’s primary and secondary sales grew by 16% and 15% respectively, in one quarter.
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Jam-Packed Agenda
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VP of Statistical Analysis + Data ReconfigurationLorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.
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Event Time Event Time
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VP of Statistical Analysis + Data ReconfigurationLorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.
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Event Time Event Time
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VP of Statistical Analysis + Data ReconfigurationLorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.
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How does the Future look?
As the organisation deepens its roots in Malaysia, they plan to implement Bizom’s Auto-replenishment System for strategic product distribution. Our innovative solutions will continue to empower their digital route-to-market execution.
Why choose Bizom for your Diary Business Operations
- Integrated platform : This ensures that all stakeholders have access to real-time data, improving decision-making and responsiveness.
- Quick turnaround Time: With its user-friendly interface and efficient processes, Bizom enables dairy companies to streamline their operations significantly.
- Plug and Play setup with out too many customisation: Bizom’s solutions are designed for easy deployment, allowing companies to implement the system quickly without extensive customisation.
- Cost effective solution: By automating inventory management and optimising distribution routes, Bizom helps reduce operational costs.
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